Imprint

The Product:

An E-commerce Marketplace for Fine Art Prints.

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The Problems:

• An Unfair Art Market

• Limited range of Art Prints Online

• Limited awareness and recognition of the printmaking medium and artists.

• Price ranges do not cater to lower-middle class consumer

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Objectives:

To create an online art market that:

• Specialises in Fine Art Prints

• Caters to the lower to middle class consumer, offering a large price range

• Provides awareness and recognition of Australian printmaking artists.

• Fills a gap for printmaking in the Art Industry.