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Worthy By David Jones
(Project Proposal).

Stigma Breaking Apparel

Our Inclusive clothing brand helps underrepresented minorities of women, who want 

to feel accepted and confident by reducing the stigma surrounding bodies image 

ideals and increasing body positivity and equality standards within the fashion industry.

Poster Mockup
Worthy logo

The Title "Worthy" was inspired by the concept

of body positivity and inclusivity, aiming to offer a brand image which conveyed acceptance and individual empowerment. The hand written style

of the typeface was chosen to provide visual strength and a self-empowering statement

piece, The colours were created by combining

the archetype colour palette's of everyman, sage and caregiver to evoke empathy, strength and reliability.

Pitch Deck
Pitch Deck
Pitch Deck
Pitch Deck
Brochure Mockup
Social Media Mockup
Website Mockup
Website Mockup
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