Worthy By David Jones
Stigma Breaking Apparel
Our Inclusive clothing brand helps underrepresented minorities of women, who want
to feel accepted and confident by reducing the stigma surrounding bodies image
ideals and increasing body positivity and equality standards within the fashion industry.
The Title "Worthy" was inspired by the concept
of body positivity and inclusivity, aiming to offer a brand image which conveyed acceptance and individual empowerment. The hand written style
of the typeface was chosen to provide visual strength and a self-empowering statement
piece, The colours were created by combining
the archetype colour palette's of everyman, sage and caregiver to evoke empathy, strength and reliability.