Sunscreen Station Australia

The objective of this campaign was to increase awareness about Sunscreen Stations across Australian schools and positively educate students on the importance of sun safety and the use of sunscreen. 

 

Partner with schools, teachers, and the children themselves, to reshape the sun safety education experience.

 

Get Aussie school children to become excited about being sun safe by reframing the application of sunscreen as an extension of their playtime. 

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The Strategy would be rolled out in three stages which included Pre-Launch,  Lead up & Launch.

The Pre-Launch aimed to educate and raise awareness of sun safety among schools. This section included a series of infographic posters. The Lead-up included a social media presence that informed schools and parents of this campaign. The Launch incorporated a series of collateral pieces such as a new decal design for the stations, Classroom activities such as cut-outs and hand printing, roll out of the station token for students to use on the machine for sunscreen distribution and a score-board for classroom competitions and incentive for sunscreen use.