This typeface design was inspired by a number of natural and artistic influences, from modern fashion magazines such as vogue to natural curves and shapes found in rock formations and landscapes.
This typeface "Modern Serif", explores the concept of decorative serifs, using artistic elements combined with modern serifs to create a unique typeface that not only attracts the eye as
a centrepiece or heading, but represents the unity between art and design.
The term “modern” refers to the style of type that influenced the original concepts of this typeface. While “Serov” is my Last name and therefore references myself, the designer.