The Eco Trade
Plastic Free Alternatives
An E-commerce Marketplace for Plastic-free, Eco-friendly alternative house goods.
Plastic Waste: Single-use plastics have become a cheap yet environmentally destructive convenience in a society dominated by financial gain.
As a society, we have become accustomed to a disposable mentality brought on by the rise of consumerism and the powerful need to buy and use. After surveying a group of 13 participants,
the findings stated that over 70% said that cost was one of the main factors towards not purchasing eco-friendly products. The other 30% stated that supermarkets did not offer
enough eco-friendly options to avoid buying plastic products. When given the option to go to a zero-waste store or buy what's on offer in standard supermarkets, more than 80% of participants started that would buy what's on offer at the standard supermarkets.
20 - 45, Working-class consumers, Environmentally conscious individuals, Millennials, Parents, University Students, Travellers.
The Eco trade is targeting the two main issues associated with plastic waste pollution,
that is the physical use and waste of plastic and our disposable mentality. Through an
eco-friendly service, the user would gain convenience, a reusable mentality, access to a large range of environmentally friendly products and first-hand knowledge of the lifestyle and its environmental impacts and benefits. This delivery service would offer the following:
• A large range of Eco-friendly, reusable products and packaging options
• The conveniences of door delivery
• A Refill service using existing packaging
• Promotes a zero-waste lifestyle
• Use Sustainably sourced materials
• Environmental education
• An easy to use e-commerce website
• fun and engaging branding design