Grassroots Funeral Awareness

Current Belief Statement:

It is a widely held belief that Eco funerals are disrespectful events that don’t give the grieving a chance to say goodbye, are not religious and are hard for the grieving to arrange. Traditional funerals a very well structured and are sacred events, it’s the socially acceptable way. It’s not right to bury someone in a pit in the woods and let decay engulf the body as it suggests a lack of care and disrespect for the dead and evokes a morbid association of death.

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Counter-Argument:

Why are only traditional funerals considered sacred and socially acceptable, when for thousands of years, people have been burying and morning then dead in a large variety of ways, all of which were once considered sacred and acceptable customs. 

I argue that not only are traditional funerals no longer sacred customs but are dehumanising and impersonal events that lack any meaning or individuality from death. Today’s funeral industry has fallen into a trap of repetition and has a greater concern for the financial, religious and social requirements of the ceremony than it does for respect for the dead. My argument revolves around the idea that traditional funerals are not what people believe them to be and that there is more than one way for people to bury and mourn their dead that can be considered a sacred and respectful event. As this is an anti-traditional argument, I believe the angles of the campaign should focus on education and self-reflection.

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Campaign Solution:

A full-body experience that caters towards each of the senses, offering its viewer a completely immersive experience that demonstrates multiple perspectives of funeral debate.

This concept includes:

• An Awareness campaign

• A Social experiment

• Virtual Reality Experience

• Two perspectives

• Provocative Question

• Staff: Actor dressed as Funeral Director